Social media solutions | online marketing | web development

Complaints about any product are only a couple of mouse clicks away for any customer, especially in light of the lightning-fast spread of product information. This problem was first identified by an iPhone customer who posted a video demonstration to YouTube, which was picked up by Gizmodo and then the rest of the tech press and eventually mainstream news outlets worldwide. It's impossible for Apple, or any company, to hide from product quality issues anymore.

This is amusing that this can still happen. It looks like Robert Scoble and Shel Israel should do a PR prank and show up at Apple's front door with their nearly 5 year old book on social media called "Naked Conversations".

I am nearly laughing myself senseless at just how similar this 'crisis' is to the Kryponite lock debacle back in 2004. They too were very surprised when a YouTube video showing their locks getting picked by a bic-pen hit the traditional media.

BUT at least with Kryponite this was an era where no one in PR or marketing really knew this could happen. Today much of Apple's PR and marketing is dependent on an aggressive and vocal social media community. How they could not be prepared for such an incident....is well quite shocking.

What do you think?