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Roger Kondrat
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14 Jul 2010
July 14th, 12:45pm 0 comments

Online Reputation Management [ORM] - Consider these 4 questions

Thinking about the future of your business? Considering your strategic direction?

Here are 4 basic questions you should answer when looking to create or review and revise your [corporate|marketing] strategy:
  1. what do we do, 
  2. who do we compete with, 
  3. who are our customers, 
  4. and what are we uniquely [USP] good at?
In this process, ORM is particularly useful for answering the 2nd and 3rd questions, with real practical insight by using tools such as BrandsEye and Hootsuite. These tools help you either replacing or enhance the focus groups of old days past. Once these questions are answered, reputation management remains useful in monitoring real-time public perception of your organizations actions on a daily or 30 trending basis.

Posted by Roger Kondrat